The poster is available in two sizes. 11”x17” is a more traditional poster size, or 8.5”x11” can be easily printed on a home or office printer. There are customizable versions in each size that allow you to place your own crisis line phone number or pertinent information for your county. There are also print-ready versions that can be sent directly to print if you do not wish to add information.
There are three ways to use these posters. Please decide which option is most relevant to
you, and follow that set of instructions.
1. Print the poster as-is (no customization; National Lifeline information).
2. Customize your poster using Adobe Reader 11 (must be the most recent version; available for free download from www.adobe.com/products/reader.html).
3. Customize your poster using Acrobat Pro (this is recommended for the greatest creative customization capabilities).
If you are operating with software different from what is described above, please email email@example.com for additional assistance.
1. To print your poster as-is:
a. Download the desired poster size and accept the licensing agreement.
b. Print full color on opaque white 40–100 lb. weight paper, either print in-house on your home or office printer, or provide the file to a local or online printing service.
2. To customize your poster using Adobe Reader:
To use Adobe Reader, you will need the most recent version (11). This is a free program that can be downloaded from www.adobe.com/products/reader.html.
a. Download the file and accept the licensing agreement. The file should download into your Adobe program.
b. Use the two highlighted fields, preplaced in the PDF document and located at the bottom right-hand corner. Each line provides
space for one line of copy. Click in the box and type your desired copy. Save your PDF. It is now ready to print.
3. To customize your poster using Adobe Acrobat Pro:
a. Download the file and accept the licensing agreement. The file should download and open up in Adobe Acrobat Pro. (If it does not
open automatically, choose “open with” and select Acrobat Pro, or open the file directly from within Acrobat Pro.)
b. Use the two highlighted fields, preplaced in the PDF document and located at the bottom right-hand corner. Each line provides space for one line of copy. Click in the box and type your desired copy. If you wish to adjust the size of the font of the size or placement of the text boxes, follow the instructions in (c–f). If you want to add a logo or image, skip to instructions starting in (g).
If you are finished with your poster, skip to (l).
c. On your keyboard, select “Ctrl+Shift+7” (Command+Shift+7 on a Mac). This will open a “fields” box on the left side of your screen and highlight the customizable space.
d. Double-click the first customizable box on the bottom right, and a “Text field properties” box should pop up in the center of your screen. Select the “Appearance” tab. In the “Text” portion, select your desired font size, text color and font style. The font should adhere to the campaign brand guidelines which are Helvetica Neue for a Mac or Arial for a PC. The recommended font point
size is between 12 and 16 pts, and no smaller than 10 pts. Once you are finished setting your font preferences, select “Close.”
e. To adjust the size or placement of your text boxes, you can drag the blue boxes outlining the perimeter of the customizable area.
There is one on each corner and one on each side. You can stretch or shrink the area as needed. To move the text box, click on the blue line and you can drag the box elsewhere on the page. Once your formatting has been adjusted, select “Ctrl+Shift+7” (Command+Shift+7 on a Mac) to exit.
f. Now you can click in the customizable space and add your lines of copy according to the size and font style that you selected previously. To add a logo or image, use the instructions starting in (g). If you are finished with your poster, skip to (l).
g. Save your PDF as a JPEG. To do this, select “File” in the top left, then select “Save as”. In the “Save as type:” box, open the dropdown menu and select “JPEG (*JPG or *JPEG)”. Then click “Save”.
h. Open a new Word document. If you downloaded the 11” x 17” customizable poster, you will need to select “Page Layout” then
select 11” x 17” Tabloid from the “Size” drop-down menu.
i. Select “Insert” on the menu tab and select the picture icon to insert the JPEG you just saved. You will do this by locating where your image is saved, selecting the image and then clicking “Insert”, or by double-clicking on the image itself. Once inserted, select the image and click the “Picture Tools”, “Format” option (note that this option only appears when you have selected the image).
Use the Crop tool to take off the borders of your image. Now you are ready to size your ad.
j. Select “Wrap Text” from the picture tools format tab in the “Arrange” section to select “Square” to move your image around the page. Once you have done that, you can adjust to the size of your Word document by dragging the corners or by selecting “Format” from the picture tools tab and clicking the lower right arrow by “Size”. Here you can type in your desired size (8.5” x 11” or 11” x 17”). You will also need to make sure that the “Lock aspect ratio” box in the Scale section of the Size menu has not been selected. Once your size has been set, click “OK”.
k. Your ad should now fit perfectly within your Word doc. If you would like to add a logo, click “Insert” again as instructed in step 3(i) and insert your logo. The recommended logo format is a JPEG. You can place it anywhere on the page and adjust as necessary.
l. Once you are finished, save your final document in your preferred format. It is recommended that you print as a PDF. The PDF file can be printed in-house or provided to your local printer. We recommend printing full color on opaque white 40–100 lb. weight paper.