A micro website featuring an introductory film aimed at helpers of LGBTQ youth at risk of suicide. Viewers then have the option to interact with the ad by viewing additional films developed by the Trevor Project, visiting the Know the Signs website or connecting with phone and chat support offered by the Trevor Project.
The print ad is aimed at "helpers" in the Chinese general community, those who can recognize warning signs and offer support to a person who might be thinking about ending their life. The message encourages them to learn the warning signs and reach out to a person in need. The materials were developed in conjunction with a workgroup whose members represented several agencies including the NICOS Chinese Health Coalition, the San Gabriel Pomona Regional Center, Dignity Health Medical Foundation, Reach Out, and Alameda Community Mental Health Services.